October 17, 2026
A brand name can suggest a material, a place, or a set of values before a customer encounters a product. Coyuchi offers a useful case for examining how sound, possible linguistic roots, and brand context shape those first impressions.
September 30, 2026
A practical look at how to assess the viability of brand names through etymology, phonetics, and cultural context. Learn simple methods to test sound, meaning, and memorability before committing to a name.